The Pink Brigade
Dear Chefs, Friends and Families
As a company we have been greatly affected by cancer so we are delighted to be able to put our full support behind this fantastic charity event
Below is the email that was sent by appeal ambassadors Chef’s Robbie and Russell and I hope that our customers and friends will respond positively to the cause
The details for purchasing any garments are listed in the email, but if you would like to place your orders and pay through us here at Ronai we will make sure that that all the funds get to the organisers
It’s that time of the year where we again start thinking about all things pink and the Pink Brigade 2016. Now in our third year, having been started by Robbie in 2014, this amazing awareness and fundraising campaign for breast cancer has managed to bring chefs together from the UAE, UK, Australia and Canada raising over AED100,000 and much needed awareness and support those affected by breast cancer. Both Robbie and Russell are really keen to get going again with this year’s campaign and would once again ask for our awesome industry to once again, come together as one for this year’s campaign and make a real difference. We would love to take this campaign even further afield if we can, and therefore, if there are any other chefs in other countries that you feel would like to be involved, please do put us in contact, it would be great to take this campaign that Robbie started here in Dubai to as many countries as we can. As previous years Julie Adams is on board too and behind the scenes working her magic to help drive this FnB industry driven charity movement.
Our good friends at Bragard will once again be supplying this year’s jackets and we have added the year 2016 to the logo to it, so a slight difference. An alternative to the jacket this year and a big thanks to Gavin and the team at Ronai, we have added a vibrant pink apron! So no excuses not to get involved… There is a picture of Russell and Robbie attached wearing the jacket and apron.
The Jacket remains at AED 100 per piece and the Aprons at AED 50. Deadline for all orders is the 10th September in order to get the jackets and Aprons to you in time. As with the last couple years the payment must be made to confirm the order by 10th September, otherwise unfortunately we cannot process the order.
So how to get involved? Attached to this email is the order forms for jackets and aprons and size guidelines for jackets only (aprons all come one size) (please use the range sizing xs, m,l, xxl etc) – please fill out and send back it back to:
Payment, as last year to be made by cash or cheque at Galleries Lafayette made payable to French department stores LLC – please contact Cherry to arrange beforehand. Cherry.Alfonso@medsdubai.com
As last year, all the money received will go towards supporting the Pink Caravan, a nationwide initiative launched by the friends of cancer patients (FOCP). Early detection is key to treating this disease and The Pink Caravan has offered early detection screening to over 29’000 women and men of all ages and nationalities during the past four years across the country. A great cause to support.
In order to get a viral campaign on social media for The Pink Brigade, I would like to ask each of you to share your images with the wonderful Julie at email@example.com
– Picture of your jackets or you wearing it preferably (individual or group pictures are most welcome).
-Your organization’s social media references (hashtag’s and account name of your restaurant, hotel or company).
All pictures will be posted on The Pink Brigade official accounts via social media platforms with your hashtags or names in order for you to repost and share it.
We have a new website this year that will be running soon, It will give you a better idea of what we are working on, check it out www.pink-brigade.com
The official Hashtag for your social media #PinkBrigade, please feel tag as many people as you can. The Pink Caravan will also be sharing and reposting so please do tag them in as well #Pinkcaravan